Businesses all over the world are dependent on the number of visitors frequenting their physical storefront , Trending marketing techniques are hence focusing on geolocation based marketing effort to target their potential consumers who can reach the store immediately to check out the advertised product.
Small to medium
businesses understand the value Geolocation
marketing to increase their daily visitor traffic and create more sales conversions normal
through google Search
Almost 9 in 10
marketers said such efforts resulted
with Google handling more than two
trillion searches a year, and nearly half of those having local intent, it’s
safe to say that having a local presence for your business is therefore huge.
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| Google My Business - #Fitness Gym Marketing |
And that all starts
with a Google My Business listing.
Well, here is an
excellent opportunity to harness all the persuasive power of Google My Business
Platform, claim your business on Google Maps, building your website’s authority
and boost your business
Local consumers areincreasingly searching online for shops, Gym , fitness Centre , grocery stores, restaurants, car
dealers, realtors, Hair salon , Medical out , Dental clinic and other businesses in their local area. According to
Google, four out of five people use search engines to find local information,
like a company’s business hours, address, phone number, online reviews, busy
times and more.
Google my business is the digital world’s latest innovation. It
allows you to send across your company profile
and marketing message to your
customers when they are within a certain geographic distance tgged to your Google search or Google Map
Businesses can
actually customized their messages based
on the retail location, routes, weather, and of course, behavioral patterns of
their local customers.
Since GMB works based on the knowledge of the customer’s location and their behavior, they are able to tap into their habits and shopping patterns more effectively. Creating offers and advertisements that make sense to the local customers and relate with them is very valuable in encouraging them to visit.
Imagine receiving a
rich media ad on your mobile phone that talks about this great clothing brand
sale that’s running in an outlet just a block away from you. Making a visit to
the store would be hard to resist, right? Especially, when you’re already so close
by!
And then, there’s
the get location button cleverly placed on the ad design which allows you to
look for directions and reach the sale wonderland immediately!
That is the
potential of Locational base advertising ,
and Google My Business work quite similar
but come free . It works similar
at least when your client is search for your
Business , your data profile will reflects and at
least customer is aware of your possible location
Getting a localbusiness listed on Google My Business (GMB) and other online directories is one
of the fastest and easiest ways to get a local business to start showing up for
local search results on Google.
Before we dive in
further, let’s take a look at some facts:
•72% of consumers
who perform a local search visit a store within 5 miles distance.
•50% of local
searches lead to store visits within one day.
•78% of Local
mobile searches result in an offline purchase.
•51% of smartphone
users have discovered a new company or product when searching from their smartphone.
•More Google
Searches takes place on mobile devices then on computers in 10 countries
including US and Japan.
•Businesses with
detailed and complete online Google My Business listings are twice as likely to
be considered reputable by consumers.
•Adding photos to
your business listing will drive 42% more requests for driving directions on
Google Maps and 35% more clicks to your website.
In today’s digital
marketing and advertising economy, Google is the number one way that your
prospects and new customers are going to gather information about your
business.
If enhanced
with Mobile targeting , GMB compliments
to helps the brands and
businesses to target relevant audiences through advertisements that are based
on the demographics and other essential information
.
If you have a Storefront
, you can also use Google Ads to bring more visitor or walk-ins to your store. Analyst states and advise that 50% of customers who
searched locally on their smartphone visited a shop within a day, as did 34%
who searched on a desktop.
With online
resources like Google Maps, it’s easier than ever for potential customers to search
online and find a local business the
moment that they’re ready to visit in person.
Have You claim your Google Business Listing as that
will help and works with Google Ads for the same purpose as
they will provide the following
1. Pinpoint your
location on google map
2. Reach local
customers with location Mobile targeting
3. Show your
address with location extensions
4. Draw visitors to
your door with location extension targeting
5. Gain deeper
insights with Google Ads Shop Visits
Various sectors
like restaurants, clothing brands, financial services, telecommunication services,
etc make use of such advertising techniques. The idea is to leverage the
consumer’s behavior and their vicinity
presence
With technology
getting more sophisticated by the day, business owners are now able to integrate
the mobile devices around their store’s location to actual footfall customers.
Needless to say, “location ,location ,location ” is a very important aspect of
advertising.
Customers visit your storefront , share te geolocation data on Facebook or WhatsApp and start a cycle that
attracts more customers to the place.
To increase
footfall to your store, make sure that customer can find your business both online and on the
street.
How do you do this?
– Claim you Business Profile on Google My Business
Ensure that your
business is showing up on Google Maps, and verify your location on Google My
Business (GMB). It's free to set up a GMB listing and verify your location, and
once you do this, your potential visitors will be able to get directions to
your store.
Finally, link your
Google Ads account to your Google My Business account so you can take advantage
of other Google Ads features. Keep reading to learn more about features you can
leverage to boost your local online advertising strategy.
Almost all
businesses that operate through a physical store and rely on their sales
figures can benefit from this integration
But that’s not
all!
Even service-related
businesses like finance, electricians, painters, cleaners, beauticians, etc are
now beginning to use this technology to
improve their business reach.
Instead, you could
use the Google Ads location targeting feature. This option lets you limit the
areas your ad is shown in, meaning you'll show your ads only to potential customer currently near to storefront vicinity .
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| Google Ads ( Google Adword ) |
For brick and
mortar business , location targeting allows you to draw new customers in at the
perfect moment, and spend your ad budget more effectively. If you’re already using location
extensions, consider using them to further target your ads by integrating Google My business with Google Ads
Using Google Ads , targeting
by location extension is different than regular location targeting. With regular
targeting, your ads will show only in the areas you set, according to your
standard bid amounts.
With extension
targeting, you can select a closer physical radius around your shop, and set a
higher bid on searches performed within this radius.
Your bid amount
will adjust automatically, and you’ll be much more likely to show up when
someone searches for what you offer when they’re close enough to visit.
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